As American society became increasingly modernized, ordinary citizens became more accustomed to the luxuries of life. This change in lifestyle was due to the consumer revolution, which was a rush of new, affordable products that were available publically. Some examples of these goods included electric household appliances, radios, and automobiles. In addition to higher wages during this time period, another way for individuals to purchase desired items was buying on credit. Those who did not have enough cash on hand could use installment buying by making a down payment and pay off the rest in monthly increments. Another method was called buying on margin, where individuals could pay a small percent upfront to the broker and pay the rest off over time. Although this newfound ability to purchase wants rather than needs was comforting to Americans, they were ignorant to the many down sides of consumerism. First of all, most people were unaware of the detrimental effects that mass production had on the environment. Energy consumption was at an all time high, and automobiles led to pollution. Additionally, consumers became so confident in their economic stability that they began to spend irrationally on unnecessary items. This eventually led to a nation wide period of economic depression in the years to come. In conclusion, consumerism affected the lives of Americans and changed the ways of the economy.